Running Footwear, clothing and accessories

Do you love running? Are you looking for running footwear, clothing and accessories? Then you’ve come to the right place. Here at Elite Sport, we stock an enormous selection of all the latest running equipment to meet your needs, right in the heart of the historic town of Hitchin. If you’re new to the sport, our expert staff are available to give you advice and help you choose the right product.

High-Quality, Low-Price Running Equipment

If you want to perform on the track or cross-country, you need the right equipment, including the proper footwear, clothing and accessories. Runners who choose the wrong footwear and apparel can end up sore, hot and bothered.

Here at Elite Sport, we stock a broad range of running equipment and offer an excellent service where you’ll get honest advice about what products you should choose. As running specialists, we understand that running can take its toll on your bones and joints. That’s why we take extra care to make sure that you choose the right footwear for you to minimise the impact on your legs and help you to avoid serious injury. With our professional advice, you’ll get the right equipment which will make running more enjoyable and help you to achieve your fitness goals.

Why Choose Us?

Free Gait Analysis

At Elite Sport, we care deeply about preventing injury and making sure that each customer gets the perfect running footwear. That’s why we offer a free gait analysis. It involves spending a few minutes running on our in-store treadmill while we take a video of your running style. The video is then sent to our experts to analyse. If you have a tendency to underpronation or overpronation, they will then direct you to the correct shoe type to counteract the effect. Depending on the degree of pronation, our expert staff will offer you footwear accessories and inserts to help correct posture and add extra cushioning. This is essential to reduce shock transmission through the lower leg.

Expert Staff

When it comes to running equipment, we’re experts. All our staff are trained to match your running style to the footwear you buy. You’ll get a personalised service where your individual biomechanical needs are taken into consideration.

Price Promise

Not only do we offer a broad range of high-quality running shoes, clothes and accessories, but we also promise not to be beaten on price. That’s why we guarantee to match the price of any running product in store if you find it cheaper elsewhere.

Top Quality Products

If you’re looking for the best range of top quality running products, then you’ve come to the right place. We don’t try to stock or sell any particular brand. Our primary goal is to match runners to the perfect product for them, no matter who supplied it.

Get In Touch With Us Today

Are you looking for experts who can help you find the right running footwear, clothing and accessories for you? Then get in touch with Elite Sport today.

Call on 01462 452 366. Alternatively, you can also email at or get in touch with us on our Facebook page.